How We Work.
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LISTENINGConsulting Phase
This phase includes initial discovery meeting in person or via phone conference, consultation on domain and hosting options, navigation and site map design, developing an up-front strategy for search engine readiness at site completion.
DELIVERING YOUR BRAND ONLINE
Design & General Production Phase
This stage includes researching competitive sites, home page and web site design, web design presentation set up on beta site. And then, development of site functionality, HTML production, simple animated GIFs (if needed), conversion and optimization of computer graphics, images and backgrounds for optimal load-time, setting links to email addresses, and uploading and troubleshooting your site. Flash animations when needed and estimated happen in this stage as well.
CREATING A SITE TO ENHANCE YOUR VIEWER'S EXPERIENCE, DELIVERING THE FRESHEST CONTENT
Optional Web Application Phase
This stage includes coding, programming, database driven web applications. This adds functionality to your site, creates your pages dynamically, enhancing the visitor experience with real time data, interactive forms, calendars, e-commerce, ect.
CONTINUAL MARKETING OF YOUR BRAND
Optional Maintenance Phase
We always suggest that clients sign a ongoing maintenance agreement. We can then become your virtual webmaster. This includes aesthetic changes as needed, updates to the content and/or photos, and if needed, web hosting. Clients should consider having an area on their web site for self promotions and announcements. Maintenance would include changes to these promotions to highlight new features and services on their site. Keep our staff on hand to take advantage of new trends, technology and creative ideas!
GET FOUND WITH SEARCH ENGINE MARKETING (SEO)
Optional Ongoing Search Engine Readiness
If you plan to obtain new customers online, properly preparing a web site for search engine robots is mandatory. I would recommend a SEO program and social media participation. This is an ongoing effort that may include development of reciprocal link partners, HTML work, content development, directory submissions, online media (sponsor ad) buys, paid inclusion, online PR and much more. Ask about this service via our contact form and I will send you more information.
STAY IN TOUCH AND GAIN EXPOSURE WITH SOCIAL MEDIA
Optional Social Media Set-up
A huge part of staying in touch with your clients/customers AND to gain potentially huge exposure is to participate in one or more social media outlets. This can include: consulting, help with signing up for one or more sites, custom blog templates to match your branding, custom FaceBook Page, Custom Twitter Page and a LinkedIn account. We can also help with linking several of these social media sites together to automatically populate the others from a single source. Ask about this service via our contact form and I will send you more information.
CREATING VISUALLY RICH ENHANCMENTS
Optional Rich Media-Flash
We can add/embed Flash elements to your site to add visual and navigational impact. I usually don't recommend an entire site created in Flash unless you really don't care about Search Engine Optimization. But with that said, I do create a few sites totally produced in Flash. See Samples of our work for a better idea of these wonderful visual/navigational enhancements.
Don't just take my word for it, click here to hear
what my clients have said about Madison Studios.