Online Marketing and Social Media.
We have helped many small to medium size businesses compete with their larger competitors with a combination of a customer-focused, branding/marketing savvy web site design, search engine marketing and online marketing. The internet has really leveled the playing field.
There are many ways to market your business or organization. You can get this effort off on the right foot by always remembering to promote your website in ALL offline marketing like; your business cards and stationary, signage, on-site graphics, vehicles, outdoor boards, ads...
...but for online marketing we consider the following:
- Email Marketing. Stay in touch, stay in front of your customer base. We have become a Business Partner with Constant Contact, the premier email marketing company.
- Social Media Marketing. This is so important that I have developed an entire website to social media, click here. A huge part of staying in touch with your clients/customers AND to gain potentially huge exposure is to participate in one or more social media outlets. This can include: consulting, help with signing up for one or more sites, custom blog templates to match your branding, custom FaceBook Page, Custom Twitter Page and a LinkedIn account. We can also help with linking several of these social media sites together to automatically populate the others from a single source. Ask about this service via our contact form and I will send you more information.
- Search Engine Marketing. This is often a combination of search engine optimization to your website and ad buys on Google, Yahoo!, Bing and Facebook... click here to read more about search engine marketing.
- Contests & Giveaways. A great way to spike traffic and gain interest in your company. You can even create a co-op event and take advantage of web traffic being funneled to you from other, non-competitive sites.
- Link Exchanges. The search engines love sites with lots of links pointing to it, plus you can take advantage of web traffic being funneled to you from other, non-competitive sites.